What I like about online marketing is that it is targeted. It makes the consumer feel like the center of attention. *Barack Obama ran a campaign that uses one important marketing mantra, this is about you, your experiences and how your life can be better with the product/solution I offer.
Obama has created a huge contact database. Access to the attention of the people on this system is priceless. The all important question... How will Obama further engage these relationships in the political process? I can see the whole 'Google for Government' and CapWiz like tools become really really important. Will Facebook and MySpace pick up a 'contact your representative' tool now that political action is so important to so many people?
Strictly in terms of these great web 2.0 tools, it would be a shame for these relationships to be wasted.
Tell me how you would like these relationships/web 2.0 to be used in the next 4 years.
*My spell check marked Barack Obama as misspelled. Will his name be added to word processor dictionaries so that the name Barack Obama no longer shows up as incorrectly spelled?
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